Digital Marketing Specialist

Vovia is different. We think you’ll feel those differences in a few key ways - the people you’ll work with, our focus on continual innovation and development, and our commitment to support you on the path that works for you.

We are looking for a full-time, results-oriented, Digital Marketing Specialist for our Digital Media Team based out of Calgary to help plan and execute PPC/SEM campaigns for our clients.

About Us
Vovia is a leading marketing, media, and data analysis agency. We believe that success comes from focusing on our people, creating an environment where everyone is free to be themselves, feels supported, and is doing meaningful work together.

What We Offer
• To be part of a dynamic team in a highly collaborative environment
• Recognition – everyone is a contributor
• To be part of a culture that focuses on continuous improvement and innovation – it really is embedded in everything we do
• Other benefits designed to help you be the best you can be in life and at work including team builders, benefits and health spending account, ongoing training and professional development, and performance-based bonus plan
• Flexible hybrid work environment
• Full time position with wage of $35 per hour with 40 hours working schedule per week.
• Benefits including medical, dental, and group insurance (50% paid by the Employer)

Our Commitment to Diversity
We all benefit when we are exposed to different ideas, perspectives, and viewpoints. Innovation requires diversity of thought and challenging our assumptions and beliefs. We support and encourage team members to share their opinions and thoughts in a way that is comfortable for each person. Vovia is committed to diversity and welcomes applications from all qualified individuals.

What We’re Looking For

About You
You’re analytical, always learning, and love a challenge. You work well independently but also enjoy working with awesome people in a team setting. Your last boss would describe you as dependable, detail-oriented, and well-organized. You’re curious and always learning about the latest digital marketing techniques.

About the Role
This role involves the planning, implementation, and optimization of digital advertising campaigns for clients, across digital platforms such as Google Ads, Meta, LinkedIn, Bing etc. This role requires a strong desire to deliver results in the form of increased leads, sales, or qualified traffic, as well as an appetite for meeting and exceeding client goals. It’s a great opportunity for an analytically minded person with a passion for KPI-driven marketing.

What You’ll Be Doing
● Advise on digital advertising needs and develop advertising strategies.
● Development of and implementation of ad campaigns.
● Advise on ad creative and/or write ad copy.
● Ongoing account optimizations based on client goals.
● Preparation of monthly and ad hoc reports.
● Work collaboratively with our Client Services, Marketing Intelligence and Offline Media teams.
● Report on results to clients in a clear, professional, and effective manner.
● Managing individual campaign budgets more than $150,000/month

What You’ll Need to Be Successful
Must Haves -
● 5+ years minimum of hands-on experience developing digital marketing strategy, setting up and managing digital media campaigns.
● Expert hands-on experience managing Google Ads, Meta, Microsoft Advertising, LinkedIn, and programmatic campaigns is required. Other digital channels are a plus.
● Familiarity with running E-commerce campaigns. Including experience with Google Merchant Center and E-commerce websites such as Shopify and Magento.
● Valid Google Ads, Google Analytics and Meta Blueprint certifications are highly preferred.
● A bachelor's degree in business (marketing or another relevant field) is required.
● Ability to manage multiple projects simultaneously while maintaining a high level of quality and attention to detail.
● Superior data analysis skills.
● Strong Google Sheets and Microsoft Excel skills.
● Excellent communication skills, both verbal and written (English required at minimum), with the ability to explain complex technical concepts to non-technical stakeholders.
The Ideal Candidate must:
● Have experience working with marketing data sets.
● Be entrepreneurial and have an eagerness to generate new approaches, spot opportunities, and initiate action.
● Should be able to derive actionable insights data.
● Have an openness to diverse ideas and perspectives.
● Bring a “can-do” attitude and value teamwork.
● Have the ability to build effective working relationships and quickly establish credibility in new areas of work.

Working Conditions:
● Fast-paced environment with multiple projects and deadlines.
● Based in Calgary at Suite 400,1550 8 St SW, Calgary, AB T2R 1K1, ready to work in a hybrid model with in-office time required.
If you think you'd be a great fit for our team, please submit your resume. Only candidates considered for the position will be contacted. This is a Calgary-based position.